Welcome to Jim’s Altisima Marketing Blog!

What the heck does Altisima mean? Well, you could look it up…this is the internet, you know.

Altisima means elevated, or lofty, in Spanish and it reflects my philosophy of continually elevating the quality and effectiveness of marketers and marketing. Feel free to comment!

Social Media Timing

What’s the Right Social Media Timing?

How frequently should your brand tweet or post to Facebook? Analyzing statistics can help, but only if you understand your customer’s perspective.

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Promoting certain products may make marketers uncomfortable

Marketing’s Moral Dilemma

Marketers are happiest when someone buys what we promote. But what happens when the things we promote are at odds with our moral preferences?

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Will ICANN changes confuse or clarify the web?

What’s .next?

Marketers may be salivating about the upcoming ICANN rule changes that allow organizations to brand their own domains. Soon we may be seeing domains like .barbie, .coke, or .music.

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A Garden in Full Bloom

Growing Businesses Like Gardens

Growing a business can be like tending a garden. The right care enables it to flourish. What style of gardener (leader) are you?

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Strategy is critcal in chess and business

Back to Basics: Strategy or Tactic?

Most marketers understand objectives and tactics intuitively. But I’ve seen more than one associate struggle to correctly incorporate strategies into a marketing plan. Instead, their plans consist of goals and tactics.

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Gardens, like businesses, need proper care.

Are You a Gardener?

Creating a successful garden takes a lot of hard work over time, just like creating a successful company. Here are five steps to creating a successful garden. Can the same steps can be applied to business?

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