Integrated Marketing Communications

Integrated marketing communications yield the greatest results.

A unique approach helped a new product connect with the market

A Heroic Product Launch

When introducing a new product into a crowded market, sometimes the most important challenge is to get noticed. Creative approaches, executed well, can make the difference.

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Spread ads like this helped dramatically increase product market share

Creativity Builds Market Share

When your new product has entrenched competition, it can be difficult to effectively gain substantial market share. A creative approach with superior execution may be just what the doctor ordered. The Challenge: Build market acceptance and grow share for a new medical technology. Background: High technology medical equipment is typically installed in teaching hospitals before [...]

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eNewsletter helps sales connect with customers during a recession

Customizable eNewsletter Connects With Customers

Maintaining customer relationships is critical to the long term success of any brand, especially in recessionary times, when purchasing cycles lengthen.

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Simplfying sales tools helped a complex product line exceed sales goals

Simplifying Sales Tools for Complex Products

The benefits of complex products often need to be simplified so both customers and sales teams clearly understand the impact of the technology on their business.

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A direct mail campaign helped the sales team achieve goals

Marketing and Sales Partnership Surpasses Goals

When times are tough, marketing should provide the field sales team even more help than usual to ensure success for the organization.

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Helping customers build their business can help you build yours

Indirectly Build Your Brand

Customers that build their business around your products provide a unique opportunity for you to strengthen your own brand. The Challenge: Build your brand by building your customer’s brand. Customer Background: Hospitals and Imaging Centers operate in competitive environments. When new technology is acquired, they need to communicate about it effectively to their referring physicians, [...]

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