LG’s space at the 2011 CES was surrounded and defined by walls, which allowed visitors to live in the LG world while they were inside the space. LG’s exhibit was dynamic, interactive, and created a captivating environment to solidify it’s brand image for CES attendees.
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Today, I’m driving back from Las Vegas where I visited the Consumer Electronics Show. I’ll be looking at products and marketing efforts from large and small companies.
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