Marketing Communications

Social Media Timing

What’s the Right Social Media Timing?

How frequently should your brand tweet or post to Facebook? Analyzing statistics can help, but only if you understand your customer’s perspective.

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Strategy is critcal in chess and business

Back to Basics: Strategy or Tactic?

Most marketers understand objectives and tactics intuitively. But I’ve seen more than one associate struggle to correctly incorporate strategies into a marketing plan. Instead, their plans consist of goals and tactics.

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A unique approach helped a new product connect with the market

A Heroic Product Launch

When introducing a new product into a crowded market, sometimes the most important challenge is to get noticed. Creative approaches, executed well, can make the difference.

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Spread ads like this helped dramatically increase product market share

Creativity Builds Market Share

When your new product has entrenched competition, it can be difficult to effectively gain substantial market share. A creative approach with superior execution may be just what the doctor ordered. The Challenge: Build market acceptance and grow share for a new medical technology. Background: High technology medical equipment is typically installed in teaching hospitals before [...]

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eNewsletter helps sales connect with customers during a recession

Customizable eNewsletter Connects With Customers

Maintaining customer relationships is critical to the long term success of any brand, especially in recessionary times, when purchasing cycles lengthen.

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Simplfying sales tools helped a complex product line exceed sales goals

Simplifying Sales Tools for Complex Products

The benefits of complex products often need to be simplified so both customers and sales teams clearly understand the impact of the technology on their business.

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