Most marketers understand objectives and tactics intuitively. But I’ve seen more than one associate struggle to correctly incorporate strategies into a marketing plan. Instead, their plans consist of goals and tactics.
The essence of a marketing plan is setting goals and mapping out strategies to achieve them. We all know we need to set goals. But what makes a good goal?
Many businesses struggle to decide which tactic they should use to bring in more customers. The key to success, however, is not necessarily the appropriateness of any particular tactic.
Copyright Jim Burch; 2011 & 2012