Marketing plan

Strategy is critcal in chess and business

Back to Basics: Strategy or Tactic?

Most marketers understand objectives and tactics intuitively. But I’ve seen more than one associate struggle to correctly incorporate strategies into a marketing plan. Instead, their plans consist of goals and tactics.

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Are Your Marketing Goals on Target?

Back to Basics: Are Your Goals On Target?

The essence of a marketing plan is setting goals and mapping out strategies to achieve them. We all know we need to set goals. But what makes a good goal?

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Building Blocks of Marketing

Back to Basics Marketing

Many businesses struggle to decide which tactic they should use to bring in more customers. The key to success, however, is not necessarily the appropriateness of any particular tactic.

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