Political Marketing

Words matter. This word had a huge during the Vietnam War.

Words Matter

In the aftermath of the recent tragedy in Tucson, people have been engaging in a dialog about the role of language in public discourse. As every good marketer knows, words make a difference.

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Money Can’t Buy Me Love

The Beatles sang ‘Money Can’t Buy Me Love’, but one California political candidate is singing ‘Money Can’t Buy Me Votes’. What can marketers learn from one of the most expensive non-presidential elections on record?

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