product launch

A unique approach helped a new product connect with the market

A Heroic Product Launch

When introducing a new product into a crowded market, sometimes the most important challenge is to get noticed. Creative approaches, executed well, can make the difference.

Read the full article →
Spread ads like this helped dramatically increase product market share

Creativity Builds Market Share

When your new product has entrenched competition, it can be difficult to effectively gain substantial market share. A creative approach with superior execution may be just what the doctor ordered. The Challenge: Build market acceptance and grow share for a new medical technology. Background: High technology medical equipment is typically installed in teaching hospitals before […]

Read the full article →
Guests gathering for the product launch symposium at Chicago's historic Union Station

An Event With Historic Significance

Events should be appropriately matched to their purpose. While over or under producing an event can have a negative impact on your brand, the right venue and production values can amplify your message and market impact.

Read the full article →
A large crowd watches a launch presentation

A High Impact, Award-Winning Product Launch

Trade shows are great venues to launch new products, which is why there is so much competition for attendees and the press. Generating a buzz at the show is often the key to success.

Read the full article →
Placing the launch product at the center of the exhibit paid off for other product lines

Product Placement Makes An Impact

When placing products in exhibits, there isn’t any off-the-shelf formula for success. Understanding attendees, the market, and the exhibit environment all factor into the decision-making process.

Read the full article →