RSNA

Guests gathering for the product launch symposium at Chicago's historic Union Station

An Event With Historic Significance

Events should be appropriately matched to their purpose. While over or under producing an event can have a negative impact on your brand, the right venue and production values can amplify your message and market impact.

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A traditional sake ceremony during an annual event established a brand connection

Enduring Connections at Annual Events

Networking events at conventions are valuable to attendees who want to cement or establish relationships and share valuable information.

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A large crowd watches a launch presentation

A High Impact, Award-Winning Product Launch

Trade shows are great venues to launch new products, which is why there is so much competition for attendees and the press. Generating a buzz at the show is often the key to success.

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Placing the launch product at the center of the exhibit paid off for other product lines

Product Placement Makes An Impact

When placing products in exhibits, there isn’t any off-the-shelf formula for success. Understanding attendees, the market, and the exhibit environment all factor into the decision-making process.

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Award Winning Touch Screen Clinical Image Review

Interactivity Increases Trade Show Engagement

One of the enduring questions in trade show marketing is how to engage visitors so they memorably connect with your brand. In this example, new technology replaced old display methods with productive and award-winning results.

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HD screens engage radiologists

Using Exhibits To Improve Market Perception

When a company is poised for growth, exhibits at major trade shows present unique opportunities for companies to position their brand. Delivering a confident, memorable brand experience requires a knowledge of the market environment and target audience.

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