Maintaining customer relationships is critical to the long term success of any brand, especially in recessionary times, when purchasing cycles lengthen.
When times are tough, marketing should provide the field sales team even more help than usual to ensure success for the organization.
In his 1992 book, Men are from Mars, Women are from Venus, John Gray suggested that men and women often feel like they come from different planets. Can the same can be said of sales and marketing?
Copyright Jim Burch; 2011 & 2012