eNewsletter helps sales connect with customers during a recession

Customizable eNewsletter Connects With Customers

Maintaining customer relationships is critical to the long term success of any brand, especially in recessionary times, when purchasing cycles lengthen.

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A direct mail campaign helped the sales team achieve goals

Marketing and Sales Partnership Surpasses Goals

When times are tough, marketing should provide the field sales team even more help than usual to ensure success for the organization.

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Image Courtesy Jessica Wilson (Flickr)

If Marketing is from Mars, is Sales is from Venus?

In his 1992 book, Men are from Mars, Women are from Venus, John Gray suggested that men and women often feel like they come from different planets. Can the same can be said of sales and marketing?

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